Mallorca will become the epicenter of international cycling between January 20 and 28, 2024 with the celebration of the Garden Hotels-Luxcom Challenge Ciclista Mallorca for women and the Garden Hotels-Luxcom Challenge Ciclista Mallorca for men. This was announced today by Manuel Hernández, director of Unisport Consulting, the company organizing the event, to the media at an event held at the Nivia Born Boutique Hotel and which was attended by the Minister of Tourism, Culture and Esports, Jaume Bauzà; the executive councilor of Tourism of the Consell de Mallorca, José Marcial Rodríguez, and the CEO of Garden Hotels, Gabriel Llobera. During the event, the extension of Garden Hotels-Luxcom’s sponsorship agreement with the Challenge organization until 2027 was also announced.
The big news in 2024 will be the celebration of the first female Garden Hotels-Luxcom Mallorca Cycling Challenge, which will allow you to enjoy the best runners on the island’s roads. Over three days, some of the best teams in the international women’s squad will start the season in Mallorca with the competition for three trophies: Felanitx-Colonia de Sant Jordi Trophy (Saturday, January 20); Palma Trophy (Sunday, January 21) and Binissalem-Andratx Trophy (Monday, January 22).
And after the women, it will be the turn of the men, with the XXXIII Garden Hotels-Luxcom Challenge Ciclista Mallorca, in which the main teams of the peloton and some of the best cyclists in the world will once again start the cycling season in Europe, as already It has been common. It will start on Wednesday the 24th, with the competition for five trophies: Calvià Trophy (Wednesday, January 24); Ses Salines-Felanitx Trophy (Thursday, January 25); Serra de Tramuntana-Selva-Lluc Trophy (Friday, January 26); Pollença-Port d’Andratx Trophy (Saturday, January 27) and Palma Trophy (Sunday, January 28).
Live television
As happened last year, fans will be able to follow the development of the stages live, both in the women’s and men’s Challenge, with live broadcast on television, thanks to the agreement with the institutions and their commitment to the Cycling Challenge. Mallorca as a strategic event in the tourist promotion of the island. In this way, Eurosport and Teledeporte will offer fans around the world the live signal of the last hour and a half of each of the eight events, the three that make up the Women’s Challenge, and the five that make up the program of the Men’s Challenge, through the production of Medialuso.
The promotional and sporting impact of the Garden Hotels-Luxcom Challenge Ciclista Mallorca will be elevated given the wide dissemination of the platforms that will broadcast the outcome of the eight Trophies live, which will benefit the tourism promotion promoted by the Balearic institutions, the impact of the event itself and the visibility of the sponsors and collaborators of the event, as well as the city councils hosting the races.
The broadcast time of the finals of each day will be from 3:00 p.m. to 4:30 p.m. every day, except for the two Palma Trophies, which are held on Sunday the 21st and Sunday the 28th, when the time will be from 12:45 p.m. to 2:00 p.m.: 3pm in both cases.
Garden Hotels and Luxcom, with cycling
As in the two previous editions, Garden Hotels and Luxcom will continue to be the main private sponsors of the event, both of the women’s Challenge and the men’s Challenge. The large caravan of both races will stay at their Playa Garden Selection Hotel & Spa and Alcúdia Garden Aparthotel hotels for ten days. This is an agreement that involves 3,000 stays, between runners, team personnel, organization or accredited national and international media during the two events.
The contribution as a partner of Garden Hotels in terms of sustainability and circular economy makes the Challenge one of the most sustainable races on the international cycling calendar from an environmental and ecological point of view, in line with the concern expressed by David Lappartient, president of the International Cycling Union (UCI).
Garden Hotels is a family business from Mallorca founded in 1986, with more than 30 years of experience in hotel operations. The chain has 12 3, 4 and 5 star hotels in 4 national and international destinations (Mallorca, Menorca, Ibiza, Huelva and the Dominican Republic), with a wide range of services and a great national and international gastronomic offer.
Luxcom is the travel agency specialized in cycling that has been operating since 1999, with full service for cyclists: rental of high quality road bikes, hotel reservations, guides, workshop and store.